Travel Morocco... the sporty way

From0toAtlas was born in 2023 in Marrakech, from Nico Valsesia's twenty-year experience in the Moroccan outdoor world. It aimed to fill the gap of a structure on site that could provide the best possible service to those who want to experience the beauty of Morocco with the spirit of the sporty traveller.
After countless occasional projects, from organizing the Toubkal Trail in 2009 and 2010, the first mountain running race in the High Atlas, to pioneering bikepacking expeditions, when it was still called cycle touring, From0toAtlas is therefore, Nico's first project in Morocco with an actual headquarters.
Located in Lalla Takerkoust, between the red of the Agafay desert and the white of the 4000-meter peaks, away from the chaos of the nearby and stunning Marrakech, our workshop equipped with a fully equipped workshop is the perfect base for all types of tours, from intense e-bike excursions to multi-day trekking, from days between gravel and paragliding to our legendary bike trips.

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Our Story

Class of 1971, Nico Valsesia is known for his sporting achievements, from the five Race Across America to the various sea level ascent records of some of the highest peaks on Earth. Less known is his traveler side, which since 2000 has led him to organize a series of bicycle expeditions around the world. He accompanies hundreds of people to various destinations including Patagonia, Ladakh, the United States and of course Morocco.

Nico has the first Moroccan stamp on his passport in 2004, the year he decides at the last minute to take a ferry to Tangier during a trip to southern Spain. It's love at first sight. He decides that those spectacular landscapes and the immobilizing welcome of the Moroccans must be shared. The Morocco that people imagine cannot remain that of an old faded postcard with a camel on a dune. Morocco has a scandalously unexplored charm and potential.

So, after various individual explorations, in 2007 he organizes his first bike trip through the Moroccan mountains and then two editions of one of the most discussed races in Morocco, the Toubkal Trail, still today the only trail that has reached the 4000 meters of Mount Toubkal.

From0toAtlas therefore arises in 2023 from Nico's idea of combining his experience as a sportsman with his experience as a traveler and expert connoisseur of Morocco to propose a completely new type of service.

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Our Mission

Whether you are a hardcore traveler who has long dreamed of a Moroccan adventure or a comfort lover looking for an alternative vacation, an athlete looking for a unique and economical destination for a period of altitude training or an outdoor enthusiast visiting Marrakech, From0toAtlas will be your choice.

Thanks to an equipped headquarters in Lalla Takerkoust, a stone's throw from Marrakech, we aim to provide the best possible experience by combining sport with the discovery of Berber culture and the extraordinary Moroccan landscapes.

Our Values

At From 0 To Atlas, our values serve as the guiding principles that shape everything we do. Founded on a deep love for cycling and adventure, we are committed to upholding these values in every aspect of our business:

Passion: Our passion for cycling and exploration fuels everything we do. We are driven by a relentless desire to share the beauty of Morocco's landscapes and cultures with the world.

Excellence: We strive for excellence in every detail, from the quality of our bikes to the expertise of our guides. We are dedicated to providing exceptional service and unforgettable experiences for our customers.

Sustainability: We are committed to preserving the environment and supporting local communities through responsible tourism practices. From minimizing our environmental footprint to engaging with local communities, sustainability is at the heart of everything we do.

Inclusivity: We believe that everyone should have the opportunity to experience the joy of cycling and adventure. We welcome cyclists of all skill levels and backgrounds, creating inclusive experiences that cater to everyone's needs.

These values are more than just words – they are the foundation of our company and the driving force behind everything we do. Join us on an adventure of a lifetime and experience the From 0 To Atlas difference.

Why Choose From 0 To Atlas?

Passion

We are driven by our passion for cycling and our desire to share the beauty of Morocco with the world.

Excellence

We strive for excellence in everything we do, from the quality of our bikes to the expertise of our guides.

Sustainability

We are committed to preserving the environment and supporting local communities through responsible tourism practices.

Inclusivity

From the majestic Atlas Mountains to the vibrant streets of Marrakech, our tours promise unforgettable memories that will last a lifetime.